What are Focus Groups?
Focus groups are small-group discussions which are guided through a trained leader.
Caterpillar to Butterfly Entrepreneurship organizes focus group discussions for entrepreneurs.
The focus groups can be delivered on location, that is where the entrepreneurs are located or can be delivered in a central location organized our focus group leaders.
When should you use focus groups?
Entrepreneurs go through business challenges and cycles where they feel they are alone. Sometimes they feel they have hit a rock because all they have thought of is not working. Focus groups gives entrepreneurs an opportunity to hear from others, to get inspiration, encouragement or even to download their emotional pressures to like-minded entrepreneurs. There are many reasons why an entrepreneur can choose to participate in a focus group session.
- When you want to hear from other entrepreneurs.
- When you are considering the introduction of a new program or service.
- When you want to ask questions that cannot easily be asked or answered on a written survey.
- When you want to supplement the knowledge you can gain from written surveys.
- When you know, or can find someone, who is an experienced and skilled group leader.
- When you have the time, knowledge, and resources to recruit a willing group of focus group participants.
- When you want to talk openly and honestly about your experiences as an entrepreneur.
- When you have hit a rock and nothing is progressing in your business.
- When you want inspiration and encouragement from other entrepreneurs.