Egg stage

A butterfly is one of the most beautiful things that nature has ever produced. Multi-faceted, colourful, elegant and varied – all the things a great business should be. All the things your business should be!

But a butterfly is not born this way. It starts off as an egg – tiny and in need of food to survive. When an entrepreneur starts off with an idea, he is more like an egg, not sure of what is going to be the future. No hands, no legs, no business dependents, no survival pressures but is eager to get out of the egg and experience the world. He wants to pilot his idea. He has nothing to lose and all to gain. This is the honeymoon period for the entrepreneur since he gets away with anything wrong he may do.

Your business is the same. No business is born big; no entrepreneur starts with millions. It comes from small victories and winning the scraps you need to feed yourself and those that depend on you, and keep a roof over their heads.

 The egg is where it all starts, so plan ahead:

• Think about what you need to do to survive the egg stage.
• Have enough savings to get you through six months with no paycheck.
• Grab the food around you and keep looking for more.

Eggs are fragile. Their shells can break with the right amount of pressure; so plan to avoid the fall that could crack you.